Experience delivering at scale

Advanced from graphic designer to senior IT and web operations manager, safeguarding a multi-channel retail ecosystem.

• Website management

  Optimised a 50,000+ SKU WooCommerce store for performance, reliability, and merchandising flexibility.

• Bulk data handling

  Tracked and updated inventory via large CSV/XML workflows with automated QA and backups.

• Web design & functionality

  Shipped UI enhancements, conversion-focused landing pages, and plugin-driven capabilities.

• Email marketing

  Scaled newsletters from Mailchimp (2023) to Everlytic (2024) for segmentation, analytics, and automation.

• Automation & workflow optimisation

  Leveraged AI tools and Canva to accelerate creative production and eliminate repetitive tasks.

• Digital marketing & analytics

  Planned Facebook Ads campaigns and implemented GA4, GTM, Microsoft Ads tracking, and UTM governance.

• Team leadership

  Directed cross-functional workflows, supervised digital projects, and coached creatives and coordinators.