Portrait of Sifiso Ngwenya with a confident pose.

Web & Graphic Designer

Designing digital experiences that connect people and accelerate growth.

I’m Sifiso Ngwenya — a web and graphic designer shaping brand storytelling through websites, and content with systems that scale.

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50k+

Products orchestrated in WooCommerce

2025

Shopify migration successfully led

360°

Campaign lifecycle delivery

Automation & workflow optimisation

Ecommerce design systems

Data-informed marketing

Design strategy grounded in operations

I bridge creative direction with the technical and operational rigour needed to keep enterprise ecommerce platforms humming.

Across marketing, merchandising, and IT, I orchestrate teams and tooling so every design decision aligns with growth targets.

From crafting visual systems to automating bulk data workflows, my focus is delivering resilient, delightful experiences for both customers and stakeholders.

Omni-channel execution

Campaigns planned, designed, and deployed across email, paid, and onsite surfaces.

Automation-first mindset

AI-enhanced workflows, bulk data handling, and meticulous QA to keep releases on schedule.

People-centric leadership

Guided interdisciplinary teams with clear processes and hands-on stewardship of design quality.

Experience delivering at scale

Design operations, marketing, and technology leadership across high-growth digital commerce environments.

Senior Graphic Designer & WordPress / WooCommerce Manager

Ngwenya International

March 2023 – September 2025

Advanced from graphic designer to senior IT and web operations manager, safeguarding a multi-channel retail ecosystem.

Website management

Optimised a 50,000+ SKU WooCommerce store for performance, reliability, and merchandising flexibility.
Bulk data handling

Tracked and updated inventory via large CSV/XML workflows with automated QA and backups.
Web design & functionality

Shipped UI enhancements, conversion-focused landing pages, and plugin-driven capabilities.
Email marketing

Scaled newsletters from Mailchimp (2023) to Everlytic (2024) for segmentation, analytics, and automation.
Automation & workflow optimisation

Leveraged AI tools and Canva to accelerate creative production and eliminate repetitive tasks.
Digital marketing & analytics

Planned Facebook Ads campaigns and implemented GA4, GTM, Microsoft Ads tracking, and UTM governance.
Team leadership

Directed cross-functional workflows, supervised digital projects, and coached creatives and coordinators.

Selected projects

Platform rebuilds, automation programmes, and design operations that shipped.

2025

Construction website

Ntavhavutisa

2025

Food Ordering System

Demo

2025

Tutoring website

2025

WoocomerceShopify Store Migration

Chavda International

Transitioned a high-volume retailer from WooCommerce to Shopify with a refreshed, mobile-first brand experience.

Rebuilt the storefront in Liquid, converting bespoke WooCommerce components to reusable Shopify sections.
Optimised performance and SEO to improve load times and sustain organic rankings post-migration.
Streamlined merchandising workflows with structured content models and metafields.

Tooling & systems fluency

A full-stack toolkit for shipping design, content, and commerce experiences at pace.

Design & Content Creation

Photoshop
Canva
Mailchimp
Everlytic

Web Development

WordPress
WooCommerce
Shopify (Liquid)
HTML
CSS
JavaScript
Tailwind CSS

Data Management

CSV
XML
Bulk Product Management

Analytics & Marketing

Google Analytics
Google Tag Manager
Facebook Ads
Microsoft Ads
UET Tagging

Systems & Platforms

macOS (daily driver)
Windows

Other Expertise

AI-assisted Design
Newsletter Campaigns
Technical Troubleshooting
Workflow Automation
Client Support

Let’s build your next digital milestone.

From full-stack store rebuilds to marketing automation pipelines, I partner with teams who want design that ships.

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